The kick off to the inaugural race of the 2012 IZOD IndyCar Series was preceded by a huge level of anticipation – and some degree of pressure.  In addition to the teams and drivers, the media, fans, and sponsors were all anxious to get the season started and to get long awaited answers to some pretty pertinent questions.

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The rubber has hit the road – from a promotional and customer engagement perspective. On February 10 we unveiled the new DW12 IndyCar at the Canadian Motorsports Expo and, at the time of posting this article, the vehicle is proudly displayed as part of the Honda Canada pavilion at the Canadian International Auto Show. Participating in both events has not only been a wonderful opportunity to debut the new chassis in Canada, but also to interact with customers, race fans and car enthusiasts. This direct dialogue is a valuable opportunity to garner insights, ideas and concerns from our consumer’s perspective.

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Planning and managing an international motorsports event can be exciting – and also a continuous challenge. People often ask me what it’s like, how we work and what we do exactly to ensure the successful execution of the Honda Indy Toronto. So, to try and help answer some of these questions – and to open up my world of racing and event management to you, I thought a monthly blog might be of interest.  So here goes…

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